We really like SocialBu. I use it for my personal accounts and my business accounts. 10 accounts are connected across X, Instagram (two accounts), LinkedIn (a profile and a company page), Reddit, Threads, Bluesky, TikTok and a Google Business Profile.

I run most of it through the SocialBu MCP server. Posts are drafted in SocialBu through the MCP, I approve them as a batch, then they're scheduled and each one is checked by post ID. We've published 98 posts and none have failed.

Social listening and Curate are a game changer for a social media management platform. Listen collects what people are actually saying about the topics we care about, in their own words, and we use it for our keyword research. It has collected over 3,400 items on one stream. Curate puts the trade publications we follow into one feed, so we find stories and topics to post about in the same place we schedule posts and answer comments. Tip: keep your Listen queries tight, since broad keywords and the AI filter go through the monthly items and AI credits quickly.

The inbox brings Instagram messages and comments, Threads replies, Bluesky messages and comments, and Google reviews into one place.

A few things I'd like to see: the help center catching up to the product, since some old article links return a 404, and the MCP server being able to create queues, automations and teams, not just list them.

A shareable connect link in the web app would be a big help for working with clients. A client could open it, authorize their own Facebook, Instagram or TikTok account, and land in their team, without our login, a SocialBu seat, or the usual sign-in and credential juggle. The MCP can already generate one.

More URL shortener providers would be nice too.

I started on Tier 2 and upgraded to Tier 3 so I can bring more businesses on.